insuremykids® Adventure Contest Official Contest Rules

1. Eligibility

This Contest is open to all Canadian residents (except those residing in the provinces of Manitoba and Quebec) who have reached the age of majority in his/her province or territory of residence, except employees (and members of their immediate families and households of such employees) of the Company, and related companies, agents, the promotional agency and all of their respective affiliates, directors, officers, owners, partners, employees, agents, representatives, successors and assigns.

Online entries received after 11:59 PM ET on November 15, 2010 will be considered null and void and will not be eligible for the prize draws. Entry forms shall be subject to verification and shall be null and void if they are found to not have been submitted in accordance with these contest rules.

2. How to Enter

To enter the Contest, visit www.insuremykids.com and fully complete the Official On-line Electronic Entry Form. By clicking the “Submit” button, your entry will be entered into the Contest draw. Limit one (1) entry per household. All entries must be received by 11:59 PM ET on November 15, 2010. There is NO PURCHASE NECESSARY for contest entry.

This on-line Contest starts on August 1, 2010 at 12:00 AM ET and ends on November 15, 2010 at 11:59 PM ET (the "Contest Period"), at which time no further entries will be accepted.

3. Prizes

A. Grand Prize:

One (1) Grand Prize will be awarded consisting of a Disney Package for a family of up to 4 people to Walt Disney World® (Florida) or Disneyland® (California). The destination of the travel prize will be awarded by the Reliable Life Insurance Company (herein referred to as the “Company”) based on the winner's province/territory of residence in Canada– a trip to Disneyland® in California will be awarded if the winner resides west of Manitoba. A trip to Walt Disney World® Florida will be awarded if the winner resides in Ontario or east of Quebec. The Grand Prize includes roundtrip economy airfare for four (4) from the closest major Canadian gateway from the winner's city of residence providing a direct flight to either of Orlando or Los Angeles; round trip transfers; transportation to and from the hotel; 7 nights consecutive accommodations based on quadruple occupancy at a Walt Disney World® or Disneyland® hotel (as per the Company's discretion); length of stay Park Hopper passes for 4; Magic Your Way Package Plus Dining. Approximate retail value of the Grand Prize is $10,000 CAD.

All personal and other expenses not specified (including but not limited to: transportation to and from the departure airport, ground transportation; airport taxes; telephone, fax or cable charges; personal services and expenses such as laundry, valet, room service; meals; gratuities; optional tours; insurance; medical travel documents; and other incidental costs and any other costs not specifically stated herein as being included) are the responsibility of the Grand Prize winner and his/her guests. The winner and his/her guests must have a valid passport and the right to travel internationally for the duration of the travel. The Grand Prize winner must provide faxed proof of identification prior to claiming of prize. The Grand Prize winner and his/her guests are responsible for all required medical and travel related necessities (including insurance and inoculations) and/or required travel documentation. The Company is not responsible should any winner and his/her guests be unable to travel internationally. A valid major credit card must be presented upon check-in wherever hotel forms part of the Grand Prize. The Grand Prize winner and his/her guests must depart together from the same airport, and are responsible for reporting to the major Canadian gateway on the date of departure. The trip must be completed no later than December 20, 2011. Travel arrangements for the trip are subject to availability, any travel restrictions and confirmation of reservations. Blackout dates apply. Once confirmed, neither the Grand Prize winner nor his/her guests may make changes to travel dates. The Company reserves the right to select airline(s) at its sole discretion and to substitute or change the package exclusions as the Company sees fit without notice. The Company will not be responsible for cancellations for any reason or by any person or entity or for other factors beyond the reasonable control of the Company which prevents the Grand Prize or any part of the Grand Prize from being fulfilled. In any such event, the Grand Prize winner may be provided with a substitute or cash equivalent, at the discretion of the Company, at which point, the Grand Prize or applicable portion thereof, will be forfeited.

Once the travel arrangements have been finalized, any costs associated with any changes brought on by the contest winner are the responsibility of the contest winner.

B. Secondary Prizes:

Ten (10) Secondary Prizes will be awarded, each consisting of a NintendoTM Wii Gaming Console (complete with 2 games). Approximate retail value of each Secondary Prize is $325 CAD.

4. How to Win

On November 22, 2010 in Hamilton, Ontario, 11 eligible entrants will be selected by random draw. The first entry selected will be eligible to win the Grand Prize. The remaining 10 entries selected will be eligible to win 1 of 10 Secondary Prizes.

Starting on November 23, 2010 attempts will be made to contact the entrants selected as eligible for the Grand Prize and Secondary Prizes, at the telephone number or e-mail address supplied, as indicated on the Official On-line Electronic Entry Form, between 9:00 AM ET and 5 PM ET for a period of 5 (five) business days. If an eligible entrant cannot be contacted within the allotted time, he/she is no longer eligible to win and another entrant will be drawn and the process of contacting the new entrant will be repeated. No communication will be entered into except with the eligible entrants.

In order to be declared a winner and in order to receive a prize, potential winners will be required to correctly answer a mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, and potential winners must complete a Release and Indemnity form within seven (7) business days or the prize will be forfeited, potential winner disqualified and a replacement winner will be randomly selected at the Company's discretion.

The odds of winning depend on the number of eligible Official On-line Electronic Entry Forms received during the Contest Period. One prize per household. The Company reserves the right to reschedule, cancel or modify the contest draw. No responsibility is assumed by the Company for any inability of a potential entrant to successfully enter any draw for any reason.

5. General Rules

All decisions regarding this on-line contest and the selection of winners remain with the Company and their promotional agency and are final. The decision of the official contest judges in respect of all matters pertaining to the contest, including without limitation, eligibility, validity, contents, and/or disqualification of an entry, shall be final and legally binding without right of appeal. Awarding of the prizes is subject to verification and compliance with these Official Contest Rules. Allow approximately eight (8) to ten (10) weeks for verification and shipment of Secondary Prizes.

Prizes are not transferable and must be accepted as awarded. No prize substitution will be made, but the Company reserves the right to make a prize substitution of equivalent or greater value in the event a prize is unavailable for reasons beyond the control of the Company.

The Company reserves the right to reschedule, cancel or modify this on-line contest for any reason, including in the event of technical corruption due to virus or other technical problems. Proof of transmission (screenshots or captures of game play, etc.) does not constitute proof of delivery. All entries become the property of the Company and in no case shall be returned.

The Company reserves the right to prohibit an entrant from participating in the contest and/or winning a prize, if, in the sole discretion of the Company, it determines that the entrant is attempting to undermine the legitimate operation of the contest by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse or threaten or harass any other entrants or the Company. The Company reserves the right to disqualify any entrant failing to comply with these Official Contest Rules or cooperate in any investigation or inquiry concerning such compliance. Any attempt, by an entrant or other individual, to deliberately damage any website or to undermine the legitimate operation of this contest, including but not limited to any fraudulent claims, is a violation of criminal and civil laws. Should such an attempt be made, the Company reserves the right to seek remedies and damages from any such individual to the fullest extent permitted by law. Participants engaging in any of the foregoing activities may be disqualified and will forfeit any prizes won. The Company reserves the unfettered right, in its sole and absolute discretion, to disqualify any entries that it suspects were generated by script, macro, robotic, programmed, or any other automated means, or otherwise violate the Official Contest Rules.

If a dispute arises regarding who submitted an online entry, the entry will be deemed to be submitted by the authorized account holder of the email address provided at time of entry. Authorized account holder is defined as the natural person who is assigned to an email address by an Internet access or online service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted email address.

By participating in this contest, all entrants and/or winners accept and agree to these Official Contest Rules and assume liability for injuries caused, or claimed to be caused by participating in the contest, by the acceptance, possession, or use of any prize awarded, including but not limited to claims/damages for personal injury, or property damage. No liability or responsibility is assumed by the Company for lost, late, misdirected or incomplete entries, notifications, responses, replies or any computer, online, telephone hardware, software or technical malfunctions that my occur, including but not limited to malfunctions that may affect the transmission or non-transmission of an entry. The Company is not responsible for any incorrect of inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the administration of the Contest. The Company assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Company is not responsible for any injury or damage to an entrant or to any computer related to or resulting from participating or downloading materials in this Contest.

By entering, the Grand Prize Winner, his/her guests and all other prize winners agree to sign a standard Release and Indemnity Form, confirming compliance with the Official Contest Rules and releasing the Company and its respective affiliate companies, advertising and promotions agencies, contest prize suppliers, and their respective officers, directors, employees and agents from any liability in connection with their participation in the Contest, or their acceptance, possession, use of, or failure to receive any prize.

By entering this on-line contest all winners agree to the Company's use of their name, comments, photograph and other likeness for publicity purposes and grant the Company any and all rights to said use without compensation and must execute a Declaration in this regard.

Entrants grant the Company the right to: (a) use his or her personal information for the purpose of administering the Contest; (b) use his or her name and his or her city and province of residence for publicity purposes, including in connection with the Contest website, other related websites and / or any other media now known or hereafter devised. Personal information will not be provided to any third party other than as provided for in these Contest Rules. Entrants grant the Company and third party agents the right to: (a) contact them for the purposes of conducting any survey; and (b) notify them of any future contest. The Company and third party agents of the Company will protect all personal information in a manner that is consistent with the Privacy Policy of the Company which is available at: Reliable Life Privacy Policy.

These are the official Contest Rules. This Contest is subject to applicable federal, provincial and municipal laws and regulations. These Contest Rules are subject to change without notice in order to comply with any applicable federal, provincial or municipal laws or the policy of any other entity having jurisdiction over the Company.